First established in 2018 as an organisation, our ethos from the start has always been to put the Black, Asian and Minority Ethnic (BAME) communities firmly at the centre of all that we do. We focus the person's ability rather than their disabilities, regardless of whether a person has substantial and complex needs or more moderate needs.   We support  older people, disabled people (including people with long-term health conditions) and Black, Asian and Minority Ethnic (BAME) communities, all of whom are facing specific challenges during the current crisis and pandemic. We have made it easier to be contactable by having multi platforms including our live chat platform where we  provide advice and support to those pushed in crisis as a result of the pandemic

Our model is best on the application of Case Management principle in Floating Support and Befriending schemes. Our case management team ensures that each individual we support can establish and maintain a lifestyle as near as possible to the life they would have achieved were it not for their brain injury, working with that person to be as independent as possible.

In line with the Barriers to Belonging" report that explores the causes of loneliness and obstacles to seeking help for people from Black, Asian and Minority Ethnic (BAME) backgrounds, our tailor-made Befriending Scheme helps so reduce loneliness.
Research shows that people from BAME backgrounds are more at risk of experiencing certain factors that cause loneliness and can often face greater barriers to accessing support.

Phoenix Hills Projects aim to bridge generational gaps with the through the Roots scheme which focuses on educating both the Youth and the Adults with the focus to promote cultural awareness, challenging assumptions and bringing a sense of belonging. When we feel we belong, we feel less alone - feeling valued, included, safe and able to join in community activities helps to tackle loneliness.

We do this by supporting local community activity, including volunteering, and community organising. Finally, we want to support building capacity and infrastructure of Black, Asian and Minority Ethnic (BAME) and other marginalised communities to ensure they are in a better position after the initial emergency response.